Pantone

Every year, Pantone releases the Color of the Year, its reflection on what’s taking place in global culture and which color best reflects that. The announcement helps reinforce Pantone’s position as the global authority on color. 

The Color of the Year announcement was created to focus attention on the Pantone brand and amplify its relevance across design, fashion, technology and culture. In 2020, with the color Classic Blue, my team created a multi-sensorial experience that became, via a series of events and brand collaborations, a fully immersive experience expanding color into sight, sound, scent, feel and taste. 

Made at Huge for Pantone. With Jason Schlossberg and Kris Louie.