Cosm

I led the brand creation of Cosm, a new immersive screen experience with the scale of IMAX and the theatrical impact of a planetarium, at a resolution never before experienced. Cosm will eventually be a series of venues that feature giant, state of the art, curved LED screens that wrap around the audience. It will be the place to experience live sports, live music, movies and e-sports.

The client came to us with the vision for the business still evolving. Our task involved using interviews and research to help define their target audience, develop the brand positioning, create the name and design a visual identity that would match the brand’s theatrical scale; coming to life both on screen and in digital and physical environments.

Made at Huge for Cosm. With Kris Louie and Ian Collins.