Design & Art Direction

Design is at the heart of everything I do. It is central to my process of problem-solving, to making strategy meaningful, to testing ideas and to creating compelling and engaging experiences that people love. It is also sometimes simply a piece of pure visual communication, intended to delight all on its own.

Poster for the movie Never Let Me Go, directed by Mark Romanek.

A selection of book jackets for Penguin Random House.

Aveda

I created the brand for a new, limited range of skin care products for Aveda which expressed the resilience and energy of nature. While sharing core brand elements, the packaging and POS was intended to feel clearly differentiated from the brand’s main product lines.

Pure Insurance

A type and language-driven brand campaign I art-directed for Pure, a company offering bespoke insurance aimed at high net-worth individuals.

Microsoft

A series of short brand vignettes I designed for Microsoft, intended to play on large screens in their New York headquarters.

Typographic New York

I created a series of typographic maps of pre-war New York for the Tenement Museum. They were intended to be used as projections during an exhibition on the history of the Five Points area.

Biography

Styleframes for a new title sequence for the iconic A&E TV show.